Privacy Policy

Last Updated: 2026

Urban Food Routes ("we", "us", "our", or "Company") operates urbanfoodroutes.org.uk. This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our website and the choices you have associated with that data.

Information We Collect

We collect several types of information for various purposes to provide and improve our service to you:

Personal Data: Name, email address, and other contact information you voluntarily provide
Technical Data: IP address, device type, operating system, and browser type
Cookie Data: Information stored through cookies and similar tracking technologies
Usage Data: Pages visited, time spent on site, links clicked, referral sources, and interaction patterns
Location Data: Approximate location based on IP address (if applicable)

How We Use Information

Urban Food Routes uses the collected data for several purposes:

To provide, maintain, and improve our website and services
To track affiliate commissions and performance metrics for partner casinos
To conduct website analytics and monitor usage patterns
To enhance user experience and personalise content
To send promotional emails and marketing communications (with your consent)
To comply with legal obligations and resolve disputes
To detect and prevent fraudulent activity

Cookie Policy

We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

Types of Cookies We Use:

Essential Cookies: Required for website functionality and security
Analytical Cookies: Help us understand how visitors interact with our site (Google Analytics)
Affiliate Cookies: Track referrals to Rolletto and partner casino sites for commission purposes
Marketing Cookies: Used for targeted advertising and retargeting campaigns

Cookie Opt-Out Options: You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use certain portions of our website. You can manage cookie preferences through your browser settings or by using third-party opt-out tools such as the Digital Advertising Alliance or Your Online Choices.

Third-Party Links

Our website contains links to casinos, affiliate partners, and other external websites operated by third parties. This Privacy Policy applies only to urbanfoodroutes.org.uk. We are not responsible for the privacy practices of linked websites, including Rolletto or other gambling operators. We strongly encourage you to read the privacy policies of any third-party site before providing personal information or engaging in transactions. Your use of third-party websites is at your own risk and subject to their terms and conditions.

Your Rights

Under UK law, including the UK General Data Protection Regulation (UK GDPR), you have the following rights concerning your personal data:

Right of Access: Request a copy of the personal data we hold about you
Right to Rectification: Request correction of inaccurate or incomplete data
Right to Erasure: Request deletion of your personal data ("right to be forgotten")
Right to Restrict Processing: Request limitation of how we process your data
Right to Data Portability: Request your data in a structured, machine-readable format
Right to Object: Object to processing for marketing, profiling, or legitimate interests
Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, please contact us using the details below. We will respond to your request within 30 days (or as required by law).

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law. Specifically:

Account Information: Retained for the duration of your account and for 7 years thereafter for legal and compliance purposes
Analytical Data: Typically retained for 26 months
Affiliate/Transaction Data: Retained for 7 years for tax and regulatory compliance
Marketing Communications: Retained until you unsubscribe

You may request deletion of your personal data at any time, subject to legal retention obligations.

Contact Us

If you have any questions about this Privacy Policy, our data practices, or wish to exercise your rights, please contact us at:

Email: [email protected]

We will acknowledge receipt of your inquiry and respond within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.